Google Caffeine Changes Search - What You Need to Know

Tuesday, June 22, 2010

Google Caffeine

Google recently announced the release of Google Caffeine, the latest version of their search engine.

To help you get ready, back in September we wrote about three things to prepare for Google Caffeine. Have you implemented those steps?

Now that Caffeine is live, here is what you can expect:

  • Search results that contain more relevant content including more recent blog posts versus aging items. While people expect businesses' rankings to be affected, marketers don't yet know exactly how.
  • Content will now be searchable within seconds after it is crawled. This is because Google is processing content immediately instead of in batches like before.
  • You won't see a change in the ranking system, because Caffeine's big changes are in the indexing architecture. If rankings are impacted, it will be as an indirect result and only visible at a later date.

What can you do?

According to Google, there isn't much content creators can do to take advantage of Caffeine, but it will benefit publishers indirectly. However, with properly configured social media profiles, people are starting to see their fresh content indexed within a few hours of posting a link to the content via their social accounts.

Why these changes?

According to Google, "People's expectations for search are higher than they used to be. Searchers want to find the latest relevant content and publishers expect to be found the instant they publish."

Looking to dig deeper?

Read these articles on Google Caffeine to learn more.

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