We are thrilled to congratulate KeyLimeTie client Prime Time Productions, owners of the popular book and film The Secret™ on their early success with their new Daily Teachings iPhone application (App Store Link). Within 48 hours of its release on October 27, the app skyrocketed to the #1 paid app in the Lifestyle category, and #49 overall! Congrats!
KeyLimeTie was contracted to build the application, which allows users to read a daily affirmation or teaching from The Secret, highlight favorites, and share with friends. The app also allows people to set daily alerts on their phones, reminding them to read their daily teaching.
One of our favorite features on the app is its use of the iPhone’s Push Notification service, which Apple released earlier this year through the iPhone OS 3.0. Push notifications allow app authors to send content to users (in this case a daily reminder), which results in more engaged app users over the long term. With brands and developers seeking ways to keep users engaged, whether to increase impressions or generate additional revenue, Push Notifications has been a welcome feature.
To power the alerts, we used our iLime service, a publicly available service for iPhone developers that enables them to easily deliver Push Notifications and In App Purchase content to their users. For us, it ended up being the perfect synergy between our service and product businesses, an example of what we do best.
You can purchase The Secret™ Daily Teachings on the iTunes App store at http://appsto.re/dailyteachings.
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