Recently, a question was posed on LinkedIn as to whether or not a business should invest in a mobile app. The basis for the inquiry was to point out the efficiency of this mega-trend over other current and traditional methods.
The first thing a company needs to have before making this decision is a strategy, documenting what the objectives and goals are and the possible technologies that will accomplish them. In this blog post, we are going to look at the pros of creating mobile apps vs. responsive websites.
Here are three foundational pros of a Mobile App:
1. User Experience: Native apps have a better UX across the board. You should consider touch screen navig...
KeyLimeTie is excited to announce that you helped us make it to Round 2 of the Intuit Small Business Big Game challenge! Thank you so much for all of your votes and support.
For Round 2, we have custom content that needs be created and uploaded to our profile page for the challenge. We also need you to keep voting on a daily basis to help us get to Round 3. Keep an eye out for updates on our page here, and thanks again for voting!
You can vote once a day, every day until Oct. 13 to help us make it to Round 3. The ultimate goal is winning a Super Bowl commercial!
We are so pumped that our product, MojoBistro, is nominated for a 2013 Chicago Innovation Award!
We feel like celebrating. What better place to hold a celebratory dinner this weekend in Chicago than Mastro's! Before you try to bribe the hostess into giving you a last minute reservation, check out our Restaurant Rave that was previously posted on MojoBistro's blog. Go Bears!
Mastro's Steakhouse, Chicago: Review by Kate Currin Seiferth
The first time we dined at Mastro’s on Dearborn in Chicago,
the server asked us if it was a special occasion. It wasn’t for us, but it was
clear why she asked. This place oozes sophistication with its polished finery,
high-end menu, high-class servers, bustling bar, and cosmopolitan crowd. You
definitely want to dress up for this dining experience because Mastro’s
Steakhouse was clearly created for birthdays, anniversaries, and any occasion
Our product, MojoBistro, is nominated for a 2013 Chicago Innovation Award!
Now, we need your help to win! It's simple. Click here to visit the Chicago Innovation Award website, and vote for MojoBistro. Look for KeyLimeTie/MojoBistro in the B2B Software and Services category.
KeyLimeTie created MojoBistro to exclusively serve the restaurant industry. Restaurants of all sizes use ...
Do you spend the majority of your time surfing the Internet
on a tablet, computer, or mobile device? When you visit your favorite website
on each of these gadgets does it look the same to you?
Many businesses are rethinking traditional
website design featuring a static homepage in favor of more modern websites
with a responsive homepage. What does the mean? This means that one website
works on all gadgets. Responsive website design is a logical next step in this mobile-crazed
world. Here is a quick breakdown of website types for the beginner:
[Traditional Website] If your favorite website
appears on your iPhone Internet browser as a mini-version of the way it views
on your computer, then the business has a traditional website.
[Mobile Optimized Website] If the website appears
similar to the way it appears on your computer but in a more visually appealing
and organized manor, most likely the...
Our CEO Chris Pautsch talked to CEO Blog Nation about fun ways to put a spin on branding. Find out what he had to say by clicking here to read the article.
If you haven't already, make sure to friend us on Facebook and follow us on Twitter!
Vote once a day, every day for KeyLimeTie in the Intuit Small Business Big Game!
Our Business Story
KeyLimeTie was formed on the ambition of 2 brothers, Chris
and Brian Pautsch, who combined their years of industry experience into a
shared vision to build the boutique tech agency. Since 2007, they have grown
KeyLimeTie from humble beginnings with 3 employees to more than 30 employees,
while still keeping their employees and customers feeling like part of the
family. Chris and Brian are both on a fir...
Are you looking to branch out and try a new dinner spot this weekend in the Chicago area? Then why not check out the Restaurant Raves by our partner company, MojoBistro. Here are three sample reviews of delicious Chicago restaurants, and we recommend you try at least one this weekend.
On Saturday, July 6, members of the KeyLimeTie team volunteered at the 2013 Naperville Ribfest. KeyLimeTie staff and their family members took control of a beverage tent for an afternoon shift to raise money for the annual event. The Naperville Ribfest is a community fundraiser organized by the Naperville Exchange Club that raises money for organizations that work towards the elimination of child abuse and domestic violence. It was the second year in a row that the Ke...
Can you remember a day when you were not reliant on your smartphone? How many times a day do you pull your iPhone out of your pocket just to check the time? And, fancy timepieces are not the only technology to be taken over by Android phones and tablets. These days more and more people are giving up desktop computers and laptops to manage email, read books, and surf the web on the more portable and the more affordable technology such as smartphones and tablets.
Needless to say, this phenome...
I’ve chronicled my life events via Instagram since a vacation to San Diego and Las Vegas back in October 2011. Instagram was a fabulous way to take photos of giant pandas and document debauchery (eating too much good food and drinking one too many margaritas by the Encore pool). Even now in 2013, I am still a loyal user of Instagram despite the plethora of new photography apps flooding into the app stores. These days, I even find myself opening Instagram more than Facebook and definitely way more than Twitter. And, I still don’t use Vine despite all the hype.
So yesterday when the office started buzzing about the launch of video on Instagram, I couldn’t wait to make my first Instagram video masterpiece. I rounded up a few of the KeyLimeTie staff and tried it out. It was a pretty int...
Among the rumors for the impending release of the next iPhone is color, color, color, and bigger screens. Personally, we are hoping for a key lime version! Is that too much to ask?
At this year’s WWDC, Apple unveiled plans for a stacked iOS 7 release. Apple calls it simplicity—bringing order to complexity. We call it refreshed and cool. They say iOS 7 is completely new yet instantly familiar. We say we can’t wait to try it out!
We are really excited about the “Apps Near Me” feature being released with iOS 7. Say you are downtown Chicago near Grant Park and Museum Campus, this new feature will recommend apps that are relevant to near where you are located at any given time. This is stella...
Whether a small company needs an affordable mobile app
solution or a large corporation wants an interactive website for their annual
sales meeting, KeyLimeTie is ready to tackle the project. Located in Downers
Grove, Illinois, KeyLimeTie specializes in building custom web and mobile
technologies to help other company’s excel in their business plans.
Recently, KeyLimeTie partnered with Kindle Communications, a
strategic event and communications agency in Chicago, to deliver new technology
projects for their clients. The first was an iPad app for a corporate sales
meeting. KeyLimeTie’s dedicated project manager worked side-by-side with the
team at Kindle Communications to deliver the project on time and at a fair
price. The iPad app allowed participant...
Partnering with small companies to create custom web
technology in order to build their brand awareness and engage their customers
is KeyLimeTie’s strength. KeyLimeTie is a full-service design, development, and
digital strategy agency specializing in web and mobile technologies across a
variety of platforms. When Naperville Running Company, a boutique store that
specializes in running shoes and guidance, wanted to create a suit...
Nate Pautsch, son of KeyLimeTie Co-Founder & CEO Chris Pautsch, has participated in the St. Baldrick's Foundation Shave-a-thon for the last four years in honor of his friend Mikayla Sweeney. Nate met Mikayla, who was diagnosed with kidney cancer at the age of ...
In the spirit of its namesake, the Chicago Innovation Awards has partnered with interactive design agency KeyLimeTie, to introduce a free iPhone app to facilitate mobile voting for this years The People’s Choice Award – an award category designed to allow the public to cast their votes for their favorite innovation of the year.
“We’re excited to be able to open up the voting to more people with this state-of-the-art mobile app developed by KeyLimeTie,” said Luke Tanen, Executive Director of the Chicago Innovation Awards, “It’s wonderful to have something so innovative be used to vote on things that are also so innovative.”
For the 11th consecutive year, the Chicago Innovation Awards will celebrate the creative spirit of the Chicago region by honoring its most innovative new products and services. Past winning organizations ranged in size from small ...
Magazine recently named KeyLimeTie to its 2012 Inc. 5000 List, an exclusive ranking
of the nation's fastest-growing private companies in the US. Ranked at No. 2171,
KeyLimeTie joins 240 other Chicago area-based companies, including customers Authentify,
PLS Financial Services, Parts Town and Meatheads, among other
prominent brands featured on this year’s list.
“Being recognized by Inc. Magazine is a significant accomplishment and designation
that we aspired to achieve when we started KeyLimeTie 5 years ago” said Chris Pautsch,
Co-Founder and CEO of KeyLimeTie. “We are proud to be included...
For the third consecutive year KeyLimeTie has been named one of Chicago's 101 Best and Brightest Companies to Work For™ by the National Association for Business Resources (NABR). The award recognizes Chicago-area businesses that display a commitment to excellence in their human resources practices and employee enrichment.
“We are delighted and honored to be included in this list of Chicago’s premier workplaces,” said Chris Pautsch, Co-Founde...
Today, on our 5th anniversary at KeyLimeTie, we’re excited to announce another excellent product. MojoBistro, built especially for restaurants, lets individuals and organizations create and maintain their own customer-centric mobile apps and websites.
Have you considered an iPhone, Android, or Windows app or mobile website for your restaurant? Today, in May 2012, there’s more reason than ever to join the mobile revolution.
Specifically designed with restaurants in mind, our unique set of features showc...
Is your company considering creating a web or mobile application? Whether you’re in the beginning or end stage of the mobile development process, with the proper outreach, you’re poised to connect with mobile and smartphone users across the US and internationally. More and more, customers are looking for solutions to daily challenges that your business may be able to fulfill.
In this article, we’re going to untangle the debate on native v. web applications and consider how mobile advertising could affect your business. Also, we provide insight into why these two mobile options are essential in connecting with your mobile consumers using recent analyses.
What’s the difference?
There are several major differences between native and web applications. The most significant difference is that web applications are like mobile websites, whereas native applications have to be downloaded on the phone. Downloadable native applications often have a more rich user exper...
Can’t get enough extreme sports? Always looking to go faster? Well now you can have the rush in the palm of your hand. Keylime Tie is proud to announce, in partnership with Lucas Oil, the release of On the Edge for the iPhone platform.
On the Edge is an edgy, exciting show that exposes SPEED viewers to a plethora of motorsports that do not usually have a chance to air on national television. The show features stock car racing, figure 8 racing, rock crawling, snowmobile racing on grass, wheel stand comp...
While SOPA (StopOnline Piracy Act) and PIPA (Protect IP Act) are not new topics,
much of the general public was newly introduced to these terms Wednesday,
January 18th 2012, as thousands of websites took a stand against the
SOPA / PIPA Overview
At a high level SOPA
and PIPA are proposed legislation, in the U.S. House of Representatives and
Senate respectively, that would require search engines, advertisers, ISPs and
other internet entities to regulate content and be responsible to remove
allegedly infringing content. In theory,
the ideas behind both bills are important and are recognized by many to be
necessary in the fight against piracy, but the current versions are very broad.
CNN has a great
article, SOPA Explained: What it is and Why it Matters, while Marketing Lan...
If you haven’t noticed already, Facebook has quietly introduced a new set of insight analytics for Facebook Page admins, which provides better detail on how well their stories engage their audience.
The update makes it easier for users to interpret the data and includes great visuals to display user interactions and total reach of the content. One of the new data points ‘People Talking ...
We recently facilitated an on-site hackathon at a client's office, where the KeyLimeTie team came in and produced the event for them and served as facilitators while their employees developed their ideas. We decided to have a bit of fun with it, knowing that everyone needs a break after long hours of intensive coding and brainstorming.
What if Angry Birds were real?
Angry Birds has been called "the new Super Mario Bros." I'm hard pressed to find someone with a smartphone who hasn't played it. Since Rovio sells the plush Angry Bird characters, we decided to make the game a reality.
The setup is surprisingly...
Chris Grove, CTO
This past weekend, I spoke at SocialDevCamp Chicago with developers about how to integrate social sign-in features into their webistes and apps. Here are some of the key points from the talk.
What is "social sign-in?"
Social sign-in features e...
Chris Grove, CTO
Chris Grove will be teaching developers how to build login sequences for applications using Twitter, Facebook, Google and other popular services. People suffer "login fatigue;" they've grown tired of being required to create a new username and password for each service they join. Grove's talk will show just how easy it is for developers to relieve their users' pain by giving them an option to use an existing account.
SocialDevCamp Chicago is a weekend conference for entrepreneurs and developers wh...
We receive our fair share of questions regarding Search, SEO, and Google. How can we get our site to rank higher? What is the most important SEO factor? There are many ideas, opinions, and explanations of what factors into the algorithms.
View the full Periodic Table of SEO Elements on Search Engine Land
A couple of months ago, the guys over at Search Engine Land put together this Periodic Table of SEO Elements. It’s a high level overview highlighting the most important factors in Content, HTML, Architecture, Linking, Social, Trust, and Personal, and also notes things not to do to avoid negative consequences.
Instead of hard-and-fast lists of SEO "DOs" and "DO NOTs," this infographic assigns a weight to each element and breaks out the chart into mult...
It's a debate that's raged since the first smartphones hit the market: should you develop native mobile applications, or web sites that are optimized for mobile devices? The answer seems as elusive as ever. The fact that we're still having the debate is itself something of an answer though; both are viable solutions.
The debate is so often framed in either-or terms, however there's no reason you can't do both. If you expect that you have c...
We're thrilled that our CEO, Chris Pautsch, was quoted in two separate Crain's Chicago Buisness articles surrounding mobile apps. Crain's approached Chris to comment on what works about the business a...
For the second year in a row KeyLimeTie has been named as one of "Chicago’s 101 Best and Brightest Companies to Work For" by the National Association for Business Resources (NABR). Here's a link to the press release we just issued about the honor.
Receiving this award again further validates for us KeyLimeTie’s continued commitment to fostering a positive work environment where employees feel valued and can develop to their full potential. Results were determined based on the responses our employees gave to the survey distributed by NABR. As CEO and Co-Founder, I'm happy knowing employees expressed their enjoyment of worki...
Presenting Team KeyLimeTie's app at the Ji-V Hack
This past weekend I attended my first hackathon: the Ji-V Hack. After a long day and a lot of fun, our team came in 2nd place. I learned a lot in the process and hope to participate in another hackathon soon.
In the morning when I arrived, I first walked around and talked with a few of the other participants. Our team then assembled and we listened to the organizers describe what we needed to do. Te...
Greetings from San Francisco! Chris Grove and I are at the Apple WWDC conference all week learning about all of the new features coming out from Apple very soon. In Monday’s Keynote, several things were announced including details on the new Lion OS, iOS5 and iCloud. As a participant of the conference, we received access to the iOS5 beta and there’s a lot of great new features. Here are some of the ones that are of particular interest.
The current notification system on the iPhone is pretty weak. There’s no way to review or respond to them individually and they interrupt whatever you’re doing (e.g. playing a game). With iOS5, all of your alerts are now in one place, including new emails, texts, friend requests and more. In add...
Consumers are showing increased interest in Windows Phone 7 devices, known for their fresh, intuitive user interfaces with a clean design. Microsoft is well poised as a contender in the smartphone market dominated by Apple and Google. At KeyLimeTie, we're seeing growing interest from clients as well, and are engaged in several projects to take existing iOS and Android apps and build WP7 versions of them.
Analysts have projected that WP7 could overtake the iPhone's marketshare as early as 2015. Today the WP7 app marketplace is still in its infancy, so getting an app in the Marketplace now allows for more visibility, and there's really an opportunity for the best apps to ride the platform to success as it grows. Microsoft is even offering co-marketing opportunities to promote popular or name brand apps. With the "Mango" update expected in the fall, "WP7's capabilities will be on par with iOS and Android," says Peter Morano, CIO at...
We're thrilled to announce the release the Naperville Running Company app for Windows Phone, based upon our earlier iOS version. The Naperville Running Company app allows users to calculate their run pace, view recent store news, upcoming events, and receive alerts on things related to the store. If you have Zune installed on your PC, you can download the app from the Marketplace.
Microsoft invited KeyLimeTie COO Brian Pautsch (@brianpautsch) and CIO Peter Morano (@petermorano) to attend an intensive, week-long Windows Phone development accelerator where Microsoft made their WP7 developer trainers available to assist with projects, with the aim of releasing apps to the store that week. With Microsoft pushing development on the platform aggressively, KeyLimeTie is seeing more opportunity to reach customers on this intuitive platform that is a natural extension of the team's .NET development capabilities.
Peter Morano, CIO
KeyLimeTie CIO Peter Morano is scheduled to present his talk, "Developing a Successful Mobile Strategy" at the American Press Institute's "Mobile Media: Opportunities on the Move" conference July 18-19 in Washington, DC.
Pete's talk will discuss the inevitability of adopting a mobile strategy for your business. A successful mobile strategy must have reaching your customers and your market as its central goal (and this doesn't necessarily require developing a native app...
Chris Grove, CTO
KeyLimeTie CTO Chris Grove served as a panelist this past month at the Mobile Visionary Roundtable for the Illinois Technology Association. The roundtable focused on "cross-platform" app development, or developing apps for...
Microsoft Web Camp Hackathon winners holding prize check from KeyLimeTie
KeyLimeTie sponsored the Microsoft Web Camp for Chicago on May 26-27, hosted by Developer Evangelists Clark Sell and Brandon Satrom and drew over 300 attendees. The event is a part of a national series designed to allow people to learn to build websites using ASP.NET MVC, WebMatrix, ...
As a Senior Software Developer at KeyLimeTie, my day-to-day work requires me to focus on some very technical issues. A typical day may include creating a REST web service, optimizing software for thread-safety and performance, or even critiquing open-source frameworks. Although these technical challenges are satisfying, I never really need to tap into my right-brain skills which include extensive graphic arts and music experience.
In my free time I enjoy merging these technical and artistic sides and my latest project is the iPhone game I’ve branded as "Twisted Maestro." This easy to learn game presents a player with a piano-like device used for testing finger dexterity and visual acuity.
When deciding how to model the gameplay of Twisted Maestro, I first had to acknowledge that I don’t fall into the target demographic of many of today...
Chris Grove, CTO
KeyLimeTie's Chris Grove will serve on the panel for the Illinois Technology Association's Mobile Visionary Roundtable on Wednesday, May 18. The panel, moderated by Mobile Visionary Roundtable chair Alex Bratton and also featuring Ron Franczyk of Red Foundry, will cover cross-platform app development. Come and hear these experts discuss cross-platform development tools, native application development, and technical design concerns of building a cross-platform application.
Date: Wednesday, May 18, 2011
Time: 8:30am – 10:30am
Location: ITA/TechNexus – Conference Room A/B, 200 South Wacke...
Google now goes to +1.
Three weeks ago, Google announced the +1 button, an experiment that they hope incorporates social recommendations with search results. Since then, a portion of Google users have begun to see a +1 button next to their search results when logged into their Google accounts. If you don’t see it immediately, visit the Search Experiments section of Google Labs and enable this option.
The +1 button allows you to inform other people in your network about a website you like by simply clicking a button. It works a lot like Facebook’s “Like Button,” but it does a little more. The +1 Button also influences how these sites show up in others’ search results. Plus, users can always undo a +1 if they didn’t mean to flag the site.
The +1 button appears to the right of the search result title. Here youcan see the +1 icon as it appears after you recommend a link.
The +1 button is still in an experimental stage...
Last week, Facebook announced their new Send Button. Similar to the Like button seen on most up-to-date websites, the Send button connects the page you are currently visiting to your social network on Facebook. This helps make the web more "social" for users, and it also further secures Facebook's dominance as the most popular US website and most widely used social network.
How does the Send Button work? It appears on a website just like the Like button. Instead of publishing a "Like" to your news feed, the Send Button allows you to send any Facebook friend group a private message with a link to the current web page. For website owners, the Send Button makes it much e...
KeyLimeTie is thrilled to announce that client Parts Town has been named a finalist for the Best Strategic Use of Technology category of the Illinois Technology Association CityLIGHTS Award!
Voting is now open, so please visit the CityLIGHTS awards voting survey and cast your vote for Parts Town within the "Best Strategic Use of Technology" category before voting ends on April 29, 2011. Winners will be determined based on a composite score of judges' rankings and community voting and will be announced at the ITA CityLIGHTS Awards Gala May 12. We hope to see you there...
TED provides a forum to disseminate "Ideas worth spreading." In recent years, TED has grown leaps and bounds in popularity thanks to the organization making "TED Talks"—attention-grabbing and inspiring 18-minute videos by their renowned list of speakers—freely available on the web for anyone around the world to view.
June Cohen, executive producer at TED, gave a talk at SxSW entitled Radical Openness: Growing TED By Giving it Away. She outlined the counter-intuitive steps that TED has taken over the past several years to open up the elite, private conference to the world. While conventional wisdom told them to treat the TED brand like a luxury and keep it scarce, they were dri...
SxSW Interactive has received more than its fair share of press coverage in the past several weeks. The blowout conference is billed as the "hip" place to be for new media companies, entrepreneurs, designers, developers, UX architects and social media mavens.
Please join KeyLimeTie on Wednesday, April 6th from 3:00-5:00pm at the Illinois Technology Association, 200 S. Wacker Dr., 15th Floor for a SxSW Interactive 2011 Attendee Recap and Discussion by area attendees of SxSW Interactive in Austin, TX. To attend, please RSVP on the ITA we...
At SXSW Interactive, Carlo Longino (@caaarlo), Community Manager for the Wireless Industry Partnership (WIP) talked about designing the user experience across platforms. You can View Carlo Longino's slides on Slideshare.
"Cross-platform" today means more than the difference between an iPhone and an Android phone. There are many device types, ranging from desktops, laptops, smartphones, tablets, TVs/set tops, GPS units to cars. True cross-platform UX means accounting for all of the various ways users will access your content. Longino said, "There are two choices; ignore multiple devices (which many are doing), or you can account for them." It isn't simply about adapting content to specific screen sizes.
Devices, Users, and Context
Longino smartly broke down the topic into thre...
Panelists at the Federating the Social Web panel at SxSW 2011
Last weekend at SxSW, I attended the panel entitled Federating the Social Web, moderated by Evan Prodromou (StatusNet) and featuring Monica Wilkinson (SocialCast), Kevin Marks (MicroFormats.org), and Dan Peterson (Open S...
iPad Session from SxSW Interactive 2010
KeyLimeTie is attending SxSW Interactive for the second year in a row, to immerse ourselves in the latest technologies, meet with clients and partners, grow our business, and have a good time. This year, we're particularly interested in learning the latest in mobile and tablet user experience, social media as the field matures, and game theory.
We'll be Live Tweeting
Yep, like everyone else, we'll do our best to live-tweet the sessions we attend. If you're not attending SxSW and want a glimpse, follow @KeyLimeTie this weekend for tidbits of what we're experiencing.
Who do we want to meet?
CEO Chris Pautsch and Director of Marketing Tim Courtney will be attending sessions and parties in full force, and we look forward to meeting you. We especially want to meet you if you are an advertising, marketing or interactive agency who needs amazing mobile and web app developers. We approach our client r...
Nate before shaving his head for St. Baldrick's.
My nephew Nate is shaving his head again this year for the St. Baldrick's event at the Downers Grove High School on Friday, March 11. He's been growing his hair out since August and now is raising money from family and friends to donate to cancer research.
When Nate's friend Mikayla was just 5 years old, she was diagnosed with a Wilms tumor, a form kidney cancer. During her treatment to overcome disease, she temporarily lost her hair, prompting Nate to volunteer his head for St. Baldrick's. This is the second time Nate is participating in this charitable event.
Make Chris shave his head, too!
Nate is just over halfway to his goal of raising $3,000; if you need some extra encouragement, Chris Pautsch, my brother a...
Kris Hartner of Naperville Running Company was interviewed by Naperville Community Television in a spot about mobile apps for retail. The segment featured the store's iPhone app, built by KeyLimeTie.
Hartner describes how the app features an events calendar, links to register for an event, and has plans to add mobile shopping. The app receives 20-30 downloads per...
Graphic Facilitation of the UX4Good concept by Brandy Agerbeck
Last weekend I had the privilege of participating in UX4Good. KeyLimeTie enthusiastically signed on as the Livestream Sponsor, and I worked with the social media team that produced the livestream and liveblogging.
UX4Good is self-described as a "wildly ambitious effort to design systemic solutions for some of the most vexing social challenges." Produced by our agency partners Manifest Digital, the weekend brought together 40 top user experience designers and 10 gifted visual designers to participate in a weekend challenge to design solutions for five nonprofits who are tackling large-scale social problems; Streetwise, CeaseFire Illinois, Third Teacher, The Adler School of Professional Psychology and the Global Lives Project.
A Hackathon for UX Des...
KeyLimeTie is a full-service design, development & digital strategy agency, helping clients communicate more effectively and intimately with their customers through interactive marketing channels.
Specializing in web and mobile application development across a variety of platforms, KeyLimeTie provides content management, ecommerce, and custom application solutions, while also assisting customers with social media campaign and reputation management.